Paola Martínez – Managing Director
Paola leads PopUP with a balance of strategy, organization, and creativity. She manages client relationships, oversees projects, and ensures smooth operations, while occasionally participating in creative production. Her role ensures that every project runs efficiently and that clients feel supported throughout the process.

Rafael Zaldivar – Creative director
Rafael brings expertise in audiovisual production, handling everything from concept development to shooting and post-production. With a strong creative vision and technical mastery, he ensures that each project is executed with precision, style, and impact.

popup is a full-service creative production agency where stories take center stage. We specialize in producing high-quality visual content—from photography and video to social media campaigns and branded experiences—that connects, inspires, and delivers results. Our mission is to empower brands and individuals by transforming their ideas into compelling stories that resonate with their audience. At PopUP, every project is approached with care, creativity, and strategy, providing a collaborative space where imagination thrives and every detail matters. We celebrate diverse voices, unique visions, and bold ideas, ensuring that each story we tell is authentic, memorable, and impactful.